Simple Ways to Increase Your Online Sales

08 February 2017       Blog

If your website is already up and running but you are looking for a way to increase your online sales, then it may be time to get a plan together. Below we’ve listed a few simple ways to increase your online sales.

Clearly State Your Parcel Policy
Nothing is more frustrating than a parcel policy that doesn’t make any sense. If you’re selling products online you should definitely have a clearly stated parcel policy. Customers will be more apt to buy your products if they know exactly what your shipping policy is. Make it clear and simple to increase sales. A freight expert such as Freight People or Smarter Freight can advise you what other small businesses do in this situation, and help you with setting up your parcel policy.

Make SEO a Priority
SEO isn’t just a buzzword, it is the single most important element to drumming up business for your website. If you are making a few sales here and there, but haven’t seen the boom you thought you would from your products, then consider reinvesting in SEO. This could include making meta data unique for each page, update your content regularly, and never outsource your SEO to cheap offshore companies. For real results you have to invest real money, so don’t be afraid to take a good hard look at your SEO strategy.

Consider Offering Free Shipping
Low prices and low delivery costs are one of the primary reasons shoppers choose online websites for their shopping. If your business doesn’t offer both, you could be losing business to the competition. Try out a free shipping offer on a few products and see if that improves your sales.

Create a Sales Funnel
Your customers should know where to click to buy your products. If they don’t, it’s your fault. Guide your visitors to the items you want them to purchase by creating a sales funnel. This may include implementing new sales buttons and redesigning your website.

Analyse your current sales strategy and use these tips wherever possible if you want to increase your sales. If you want further information speak with a trusted expert such as Smarter Freight or Freight People.